Account-Based Content Marketing Specialist

Company Name:
Blue Corona
Position Type:
As an Account-Based Content Marketing Specialist, you'll be working with Blue Corona's internal sales team to identify and engage potential prospects with customized content and nurture them throughout the sales process.
On a daily basis, you'll be:
Working with the sales team and upper management to identify buyer personas
Reviewing website analytics data and identifying potential new / existing target prospects
Researching companies to identify key decision makers and their interests/needs
Entering key attributes about target prospects into Blue Corona's marketing database
Creating, distributing, and promoting customized content to various market segments
Writing articles, blog posts, email newsletters, video scripts, and more
Hosting marketing webinars and events (or helping to host events)
Assembling and presenting custom reports detailing the results of your efforts
Job Requirements
4-year college degree in Journalism, Business, or Communications (high GPA's preferred)
Experience writing web content (or a fantastic portfolio, personal blog/website, etc.)
Extreme attention to detail with respect to writing accuracy, grammatical correctness, etc.
Ability to interface and engage with prospects as necessary (ex. hosting a webinar Q&A)
Strong work ethic and a "do whatever it takes to get the job done" attitude
Exemplary organization and time management skills with the ability to handle several projects simultaneously
Knowledge of/familiarity with content and inbound marketing, search engine optimization (SEO) best-practices and techniques (proven

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