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Internet Marketing Specialist

Company Name:
Blue Corona
Position Type:
Full-time
As an entry-level
Internet Marketing Specialist
, you will be trained on the Blue Corona paid search method to create and manage online campaigns for various types of B2C and B2B businesses with guidance from a Senior Pay Per Click Account Manager. You do not need any previous pay per click experience to apply for this position--just an interest in online marketing! Good candidates have the ability to think both analytically and creatively and to handle multiple projects at the same time.
A lot of your focus will be on home services - think architects, kitchen designers, plumbers, remodelers, landscapers, etc. You must have a knack for marketing, be able to use data to make intelligent marketing decisions, and enjoy learning various types of home service industries and treating each client's business as if it were your own!
Responsibilities
Create, manage and optimize campaigns that drive qualified visitors to client websites
Conduct keyword research and create and refine lists of targeted search terms
Analyze the performance of your campaigns on a cost per lead basis and adjust strategies accordingly
Continually analyze competitors' strategies
Monthly performance reporting
Required Qualifications
Ability to create complex Microsoft Excel spreadsheets
4-year college degree (high GPAs, business degrees and top-tier schools preferred)
Extreme attention to detail
Strong communication skills
Ability

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