Marketing and eCommerce Manager
Company Name:
Marriott International
Marketing and eCommerce Manager
It's a powerful feeling, to belong. It's inspiring people to do more than they thought they could. It's leading the way by rolling up your sleeves to accomplish a common goal. It's taking a passion and turning it into your vision. Belonging is what it feels like to work at Marriott. If this sounds like the place for you, join us.
MidAtlantic Regl Office located at
9737 Washingtonian Blvd,
Gaithersburg,MD,20878
is currently hiring a
Marketing and eCommerce Manager.
Responsibilities include: Marriott International offers you the opportunity to find the hospitality job and career journey that's right for you. With more than 1100 managed properties and 18 brands you'll find us in your neighborhood and in more than 74 countries across the globe. Find Your World(TM) at Marriott.
POSITION SUMMARY
The Marketing Manager supports the organization in generating profitable revenue to increase revpar, market share, and brand awareness for applicable units by fully leveraging marketing programs at the property and market level and ensuring marketing efforts are effectively integrated with the selling efforts for the organization. Key accountabilities include: ensuring pull through of relevant national marketing programs, channels, platforms, and initiatives; developing and implementing property and market based programs based on local need-time and demand generation opportunities.
EXPECTED CONTRIBUTIONS
A)
Ensure pull through of relevant national marketing programs, channels, platforms, and initiatives
Ensure corporate, cluster and/or regional marketing programs are pulled through at the property level
Educate stakeholders on marketing Brand Standards to ensure compliance
Ensure brand marketing communications and identity standards are maintained at the cluster and property level
Maximize the potential of established marketing vehicles within Marriott: Marriott Rewards, CTAC, MEOs, email, etc
Implement marketing programs in all segments to maximize revenue potential
Effectively communicate program details for properties
Coordinate with hotel General Managers, Sales and Revenue leaders with marketing program details; updates hotels on the status of programs ensuring follow-through and property buy in on customer service need
Work closely with Cluster eCommerce manager to:
Develop eMarketing and paid on-line advertising strategies for stakeholder properties (e.g. PPC keyword submissions, eBlasts, eBrochures/modules, eProposals) maximizing on-line marketing opportunities (e.g. cvent, starcite, knot.com,) and other digital media and Marriott e-tools (i.e. Essentials)
Assure that content, photography, promotions and packages, and local links on hotel websites on Marriott.com are up to date and fully utilized by hotels across the region
Leverage eChannel cluster/market marketing and promotional opportunities to drive need-time business, with Cluster eCommerce Manager, and/or eChannels marketing manager and Revenue management.
Maintain frequent, active engagement with Cluster eCommerce manager to ensure alignment, pull-through, and 2-way communication about the status, performance evaluation, opportunities, and issues related to online programs and initiatives
B)
Develop and implement property and market based plans based on local need-time and demand generation opportunities
Maintain and grow business of hotels with effective marketing plans and programs
Continuously focus on marketing initiatives to create customer loyalty and increase market share
Focus on building each unit's top line revenue by executing against the sales strategy
Analyze and direct properties in decisions for marketing opportunities; Provide marketing channel mix (e.g. advertising (on and off line), promotions, public relations, direct mail, email, demand generator links) planning as part of the overall property and market cluster plans
Guide local property marketing spend to ensure maximum productivity/ROI and brand identity/marketing communications standards adherence and to eliminate non-value added expenditures
Manage the planning, development, and production of marketing communications for properties in the market in conjunction with DMEs and the designated agency/vendor
Work with DME to identify new marketing opportunities in alignment with strategic direction
Evaluate and solicit new marketing, partnership, and barter opportunities
Work with revenue management partner to develop relevant promotions and packages
Provide support in strategic planning and market research
Research, present, and implement upon approval, new opportunities for group, catering, and transient business (and other outlets as applicable)
3)
Additional Key Contributions
Provide training and marketing leadership and act as a marketing subject matter expert for GMs, Sales Leaders and Managers, and Revenue leaders
Assume leadership role as requested by General Manager or Sales leader, on ad hoc marketing opportunities and special projects
Build and maintain critical relationships
Maintain close communications with DME, GMs, Sales Leaders, and Revenue Leaders
Spend one to two days per week visiting and/or contacting various stakeholder properties and market cluster and sales strategy meetings
Manage relationships with media representatives
Complete Measurement/Reporting
Maintains accurate and up -to-date property initiative, tracking, and budget data/reports using project management system
Measure and report success of property marketing and eCommerce performance to stakeholders using relevant tools
Collaborate with GD&PS or designated agency/vendor to achieve goals for all assigned hotels
Coordinate photo shoots in conjunction with GD&PS or other agency/vendor
Work with GD&PS and/or other designated vendor partners as needed for collateral, communications, photography, dm, etc
Work with GD&PS and Field Support to ensure that any communications materials created are up-to-date with marketing communications and identity standards
Where applicable manage advertising, public relations and media agencies
Facilitate communications regarding marketing and eCommerce on behalf of properties for owners and asset management groups; provide updates regarding recent actions and upcoming initiatives; prepare for and participate in owner meetings, as appropriate.
CANDIDATE PROFILE - KEY TALENTS AND EXPERIENCE DESIRED
REQUIRED:
4-6 years of marketing communications experience (hospitality industry preferred)
Experience in corporate marketing communications, advertising agency, or e-marketing agency
1-3 years internet marketing experience
Demonstrated ability to develop and implement successful marketing strategies for individual properties and marketing perspective
Demonstrated ability to maintain and grow business of hotels with effective marketing plans and programs
Demonstrated ability to use standard software applications (e.g. Excel, PowerPoint, on-line database applications, internet)
Strong relationship management and negotiation skills; demonstrated ability to develop and maintain relationships (e.g. GMs, Sales and Revenue Leaders, Regional Team, media representatives)
Strong problem solving and decision making skills
Capable of listening and counseling stakeholders on best approach, including what non-value add efforts to drop
Strong knowledge of search engines and web optimization tactics
Knowledge of leisure, group, and business transient hospitality business in defined markets
Knowledge of hotel sales and operations and associated challenges from the marketing perspective
Knowledge of food and beverage marketing trends
Knowledge of need time strategy as developed by Revenue Management
Understands how to apply and leverage corporate marketing and eCommerce programs, platforms, and tools
EDUCATION AND PROFESSIONAL CERTIFICATION:
College degree in hospitality management or marketing preferred
To submit your application for this job, please go https://marriott.taleo.net/careersection/2/jobsearch.ftl?lang=en
Marriott International is consistently recognized as an employer of choice around the globe by FORTUNE and Working Mother magazines, DiversityInc, Great Places to Work Institute, and the CRF institute among others. Visit our newsroom to learn more: news.marriott.com
Connect and network online with us:
www.facebook.com/marriottjobsandcareers
www.twitter.com/marriottcareers
www.linkedin.com/company/marriott-international
www.weibo.com/marriottcareers
Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.Estimated Salary: $20 to $28 per hour based on qualifications.
Marriott International
Marketing and eCommerce Manager
It's a powerful feeling, to belong. It's inspiring people to do more than they thought they could. It's leading the way by rolling up your sleeves to accomplish a common goal. It's taking a passion and turning it into your vision. Belonging is what it feels like to work at Marriott. If this sounds like the place for you, join us.
MidAtlantic Regl Office located at
9737 Washingtonian Blvd,
Gaithersburg,MD,20878
is currently hiring a
Marketing and eCommerce Manager.
Responsibilities include: Marriott International offers you the opportunity to find the hospitality job and career journey that's right for you. With more than 1100 managed properties and 18 brands you'll find us in your neighborhood and in more than 74 countries across the globe. Find Your World(TM) at Marriott.
POSITION SUMMARY
The Marketing Manager supports the organization in generating profitable revenue to increase revpar, market share, and brand awareness for applicable units by fully leveraging marketing programs at the property and market level and ensuring marketing efforts are effectively integrated with the selling efforts for the organization. Key accountabilities include: ensuring pull through of relevant national marketing programs, channels, platforms, and initiatives; developing and implementing property and market based programs based on local need-time and demand generation opportunities.
EXPECTED CONTRIBUTIONS
A)
Ensure pull through of relevant national marketing programs, channels, platforms, and initiatives
Ensure corporate, cluster and/or regional marketing programs are pulled through at the property level
Educate stakeholders on marketing Brand Standards to ensure compliance
Ensure brand marketing communications and identity standards are maintained at the cluster and property level
Maximize the potential of established marketing vehicles within Marriott: Marriott Rewards, CTAC, MEOs, email, etc
Implement marketing programs in all segments to maximize revenue potential
Effectively communicate program details for properties
Coordinate with hotel General Managers, Sales and Revenue leaders with marketing program details; updates hotels on the status of programs ensuring follow-through and property buy in on customer service need
Work closely with Cluster eCommerce manager to:
Develop eMarketing and paid on-line advertising strategies for stakeholder properties (e.g. PPC keyword submissions, eBlasts, eBrochures/modules, eProposals) maximizing on-line marketing opportunities (e.g. cvent, starcite, knot.com,) and other digital media and Marriott e-tools (i.e. Essentials)
Assure that content, photography, promotions and packages, and local links on hotel websites on Marriott.com are up to date and fully utilized by hotels across the region
Leverage eChannel cluster/market marketing and promotional opportunities to drive need-time business, with Cluster eCommerce Manager, and/or eChannels marketing manager and Revenue management.
Maintain frequent, active engagement with Cluster eCommerce manager to ensure alignment, pull-through, and 2-way communication about the status, performance evaluation, opportunities, and issues related to online programs and initiatives
B)
Develop and implement property and market based plans based on local need-time and demand generation opportunities
Maintain and grow business of hotels with effective marketing plans and programs
Continuously focus on marketing initiatives to create customer loyalty and increase market share
Focus on building each unit's top line revenue by executing against the sales strategy
Analyze and direct properties in decisions for marketing opportunities; Provide marketing channel mix (e.g. advertising (on and off line), promotions, public relations, direct mail, email, demand generator links) planning as part of the overall property and market cluster plans
Guide local property marketing spend to ensure maximum productivity/ROI and brand identity/marketing communications standards adherence and to eliminate non-value added expenditures
Manage the planning, development, and production of marketing communications for properties in the market in conjunction with DMEs and the designated agency/vendor
Work with DME to identify new marketing opportunities in alignment with strategic direction
Evaluate and solicit new marketing, partnership, and barter opportunities
Work with revenue management partner to develop relevant promotions and packages
Provide support in strategic planning and market research
Research, present, and implement upon approval, new opportunities for group, catering, and transient business (and other outlets as applicable)
3)
Additional Key Contributions
Provide training and marketing leadership and act as a marketing subject matter expert for GMs, Sales Leaders and Managers, and Revenue leaders
Assume leadership role as requested by General Manager or Sales leader, on ad hoc marketing opportunities and special projects
Build and maintain critical relationships
Maintain close communications with DME, GMs, Sales Leaders, and Revenue Leaders
Spend one to two days per week visiting and/or contacting various stakeholder properties and market cluster and sales strategy meetings
Manage relationships with media representatives
Complete Measurement/Reporting
Maintains accurate and up -to-date property initiative, tracking, and budget data/reports using project management system
Measure and report success of property marketing and eCommerce performance to stakeholders using relevant tools
Collaborate with GD&PS or designated agency/vendor to achieve goals for all assigned hotels
Coordinate photo shoots in conjunction with GD&PS or other agency/vendor
Work with GD&PS and/or other designated vendor partners as needed for collateral, communications, photography, dm, etc
Work with GD&PS and Field Support to ensure that any communications materials created are up-to-date with marketing communications and identity standards
Where applicable manage advertising, public relations and media agencies
Facilitate communications regarding marketing and eCommerce on behalf of properties for owners and asset management groups; provide updates regarding recent actions and upcoming initiatives; prepare for and participate in owner meetings, as appropriate.
CANDIDATE PROFILE - KEY TALENTS AND EXPERIENCE DESIRED
REQUIRED:
4-6 years of marketing communications experience (hospitality industry preferred)
Experience in corporate marketing communications, advertising agency, or e-marketing agency
1-3 years internet marketing experience
Demonstrated ability to develop and implement successful marketing strategies for individual properties and marketing perspective
Demonstrated ability to maintain and grow business of hotels with effective marketing plans and programs
Demonstrated ability to use standard software applications (e.g. Excel, PowerPoint, on-line database applications, internet)
Strong relationship management and negotiation skills; demonstrated ability to develop and maintain relationships (e.g. GMs, Sales and Revenue Leaders, Regional Team, media representatives)
Strong problem solving and decision making skills
Capable of listening and counseling stakeholders on best approach, including what non-value add efforts to drop
Strong knowledge of search engines and web optimization tactics
Knowledge of leisure, group, and business transient hospitality business in defined markets
Knowledge of hotel sales and operations and associated challenges from the marketing perspective
Knowledge of food and beverage marketing trends
Knowledge of need time strategy as developed by Revenue Management
Understands how to apply and leverage corporate marketing and eCommerce programs, platforms, and tools
EDUCATION AND PROFESSIONAL CERTIFICATION:
College degree in hospitality management or marketing preferred
To submit your application for this job, please go https://marriott.taleo.net/careersection/2/jobsearch.ftl?lang=en
Marriott International is consistently recognized as an employer of choice around the globe by FORTUNE and Working Mother magazines, DiversityInc, Great Places to Work Institute, and the CRF institute among others. Visit our newsroom to learn more: news.marriott.com
Connect and network online with us:
www.facebook.com/marriottjobsandcareers
www.twitter.com/marriottcareers
www.linkedin.com/company/marriott-international
www.weibo.com/marriottcareers
Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.Estimated Salary: $20 to $28 per hour based on qualifications.
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